IFA, Europe's premiere consumer tech trade show, is a massive showcase in Berlin for companies to display their latest products in front of international media and hordes of showgoers. Companies like Amazon, Samsung, Electrolux, LG, Lenova and Qualcomm will be front and center at IFA, alongside other companies perhaps less familiar to American audiences.
IFA's official dates this year are Friday, Sept. 6, to Wednesday, Sept. 11. Press coverage begins Wednesday, Sept. 4, with the first media day.
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